Blog

Worth revisiting

If you enjoy the writing here, my Favourite Reads page collects the writers and blogs I keep coming back to — Paul Graham, Tim Urban, Tyler Cowen, Ben Thompson, Shane Parish, Seth Godin, and Sam Altman, among others.

They are a steadier source of new ideas than anything else I follow.

A blog often reveals more about the person writing it than any static welcome page ever could, and that spirit seems to animate this corner of the site as well. The writing here drifts across marketing, technology, politics, and the kind of small everyday observations that tend to slip past unnoticed. Brooklyn, Dublin, and the stretches of coastline and city between them serve as a recurring backdrop, lending the essays a sense of place. Together the entries read like a quiet notebook rather than a polished publication, an ongoing record of curiosity. The recent pieces suggest an interest in how perception quietly shapes commerce, from a single snowstorm in Bed-Stuy that exposed which brands could still show up for their customers, to the often unspoken gap between what a product actually does and what a buyer believes it does. That gap, treated as the real territory of marketing rather than its margins, gives the writing a consistent thread. A longer essay looks deeper at brands themselves, treating them less as logos and more as living systems built from repeated choices, language, and the trust, or erosion of it, that follows over time. Underneath the analytical framing there is a more personal current running through the archive, the steady presence of someone who reads widely, codes when the mood strikes, and keeps a running list of recommendations in places like Lisbon. Coffee, Guinness, and the rituals that frame a writing life appear as small recurring motifs. The tone stays measured and unhurried, inviting readers to slow down, follow a thought for a few paragraphs, and pick up whatever stays with them long after the page is closed.

The blog gathers essays that wander across marketing, technology, politics, and the smaller observations that catch attention between bigger headlines. Written from a perspective shaped by Brooklyn, Dublin, and the in-between places, the posts tend to favor curiosity over certainty. The tone is reflective and unhurried, inviting readers to think alongside the writer rather than simply receive conclusions, and each piece aims to make a familiar topic feel newly considered.

Beyond the essays, the blog carries the same spirit that runs through the wider site: a passion for coffee, an appreciation for well-made lists, and a habit of recommending favorite corners of cities like Lisbon. Readers who enjoy thinking about how brands earn trust, how technology reshapes daily habits, and how politics shows up in ordinary moments will find familiar company here. It is a space built for slow reading, careful noticing, and the kind of conversation that continues after the tab is closed.